Ben Lee

Cofounder of Rootstrap, Columnist at Forbes, Huffington post, & I’ve also been featured in Inc.’s 2016 list of 30 Under 30 Most Dynamic Young CEOs .

After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager and overseeing more than $20 million in revenue from high profile nightclubs and restaurants – all before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment. Recently, Ben’s two development agencies have merged to become Rootstrap: a world-class digital development studio with more than 70 employees, offices in LA, New York, Uruguay, and Leipzig, and hundreds of successful projects on the shelf.

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“Kitchen24 may take the cake as being one of the trendiest late night restaurants in town. The flagship restaurant in Hollywood stays busy with the people who frequent all of the Cahuenga Corridor hotspots. West Hollywood’s location is on the eastern end of Santa Monica’s strip, but it is not too far from the raucous bars and lounges.”

“It was through their Roadmapping model that Neon Roots found its way into the entertainment industry, successfully using their framework to help clients come up with effective ways to monetize their brands in the digital space.”

“When a celebrity, public figure, or non-tech-savvy company wants to create an app, they often turn to an agency [Rootstrap] for the heavy lifting of development.”


Tired of sinking a ton of time into every new project lead?
Learn how to offer Roadmapping and get paid for the time you spend learning about and estimating client projects.

Brennan and I sit down and go through everything you need to know to successfully offer Roadmapping to your clients. We’ve included live training, shot onsite at Neon Root’s HQ in Los Angeles, along with in-depth case studies, course notes, roadmapping agenda templates, proposal templates, and more.

Mastering Project Roadmaps

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